Top 10 Mistakes Advertisers Make with Facebook Business Manager mistakes 2025

Introduction

In 2025, Facebook Business Manager (BM) will be one of the best tools for advertisers, but it will also be one of the most confusing. It lets agencies, corporations, and marketers control a lot of ad accounts, sites, and pixels from a single dashboard. Facebook Business Manager mistakes 2025

Sadly, lots of advertisers lose money, get banned, or have campaigns fail because they don’t use Business Manager correctly.

This complete tutorial will show you the Top 10 Mistakes advertisers make with Facebook BM, why they are bad, and how to prevent them so you can run ads without worrying about getting banned or wasting money.

Facebook Business Manager mistakes 2025

Facebook Business Manager mistakes 2025

Mistake #1: Not Checking Your Business

Running advertisements on an unconfirmed BM is one of the most prevalent mistakes.

❌ Why It’s a Problem

• Meta has a lower trust score.
• More likely to get your ad account banned.
• You can’t use advanced tools like the WhatsApp API or spend more than a certain amount.

✅ Answer

• Full Business Verification on the Meta Business Manager.
• Send in papers like your business registration, tax ID, and utility bill.
• Check your email and phone number.

Verification builds confidence and gives you a better base for scaling ads. Facebook Business Manager mistakes 2025

Mistake #2: Using Individual Ad Accounts Instead of BM Ad Accounts

A lot of people who are just starting out run advertising from their own Facebook accounts.

❌ Why It’s a Problem

• All adverts stop once your personal profile gets banned.
• You can’t safely add colleagues or give them access.
• There is no central control over payment and permissions.

✅ Answer

• Set up an ad account for your business manager.
• Use it to run all of your campaigns.
• Give team members admin roles so they can work together.

This protects your ad data and gives you an official structure. Facebook Business Manager mistakes 2025

Mistake #3: Not paying attention to Facebook’s ad rules

A lot of the time, advertisers don’t read Meta’s ad rules and wind up breaking them without knowing it.

❌ Common Mistakes

• Using pictures that aren’t true before and after.
• Making statements that are too big, such “Lose 10kg in 7 days.”
• Running adverts for things that are illegal, like gambling, bitcoin, and supplements.

✅ Answer

• Look into the rules for Meta advertising.
• Make sure your creatives, pages, and copy are all legal.
• Don’t use black-hat tricks; they could work for a while, but they’ll get your account removed.

Mistake #4: Growing too quickly

Many advertisers jump from spending $20 a day to $500 a day overnight, which sets off Meta’s fraud detection.

❌ Why This Is a Problem

• Unexpected budget increases seem fishy.
• Ads might be put on hold for review.
• Your ad account could get flagged.

✅ Answer

• Gradually raise budgets by between 20 and 30% every 48 hours.
• Instead of just expanding spending, duplicate ad sets to scale aggressively.

Mistake #5: Bad account structure

A sloppy BM setup makes things confusing and costs money.

❌ Mistakes That Happen Often

• Putting together personal and business ad accounts.
• Not putting campaigns in order by goal.
• Using a single pixels for more than one store.

✅ Answer

• Make sure that ads and ad sets have unambiguous names.
• Use different pixels for each business.
• Keep team members’ permissions clean.

Mistake #6: Not paying attention to security and 2FA

Hackers go for ad accounts and spend thousands of dollars before you realize. Facebook Business Manager mistakes 2025

❌ What is It’s a Problem

• You could lose money in a single night.
• Recovery is gradual and hard.

✅ Answer

• Turn on Two-Factor Authentication (2FA) for everyone.
• Check permissions often and take away access from former employees.
• Keep an eye on what goes on in BM’s Security Center.

Mistake #7: Not making a backup of ad accounts

A lot of advertisers only have one ad account.

❌ Why It’s Dangerous

• You can’t get to campaigns if that account is disabled.
• Scaling stops right away.

✅ Answer

• Make more than one ad account in your BM.
• If you have big budgets, make sure you have backup BMs.
• For more trust and stability, use Verified BMs.

Mistake #8: Landing Pages That Aren’t Strong

A terrible landing page might still get you in trouble, even if your advertising are approved.

❌ Problems that happen a lot

• Pages that take a long time to load.
• There is no privacy policy or conditions of service.
• Content that is misleading or fees that are not clear.

✅ Answer

• Create landing pages that load quickly and work well on mobile devices.
• Include legal sections like the Privacy Policy and Terms.
• Make sure that your messaging matches your ad copy.
  

  Facebook Business Manager mistakes 2025

Mistake #9: Not Testing Your Audience

A lot of advertisers focus on one group of people and expect results.

❌ Why It’s a Problem

• Wastes money on audiences that don’t do well.
• Misses out on profitable parts that are hard to see.

✅ Answer

• Test a lot of different groups of people (broad, lookalike, interest-based).
• Look at performance based on age, gender, and where you live.
• Make what works bigger and get rid of what doesn’t.

Mistake #10: Not keeping track of ROI

It’s like driving with your eyes closed if you run advertising without keeping track of the results.

❌ Why It’s a Problem

• You don’t know which campaigns are making money.
• You might make losing adverts bigger.

✅ Answer

• Set up the Meta Pixel and the Conversions API.
• Keep track of important events, such purchases, leads, and adding items to a cart.
• Check ROAS (Return on Ad Spend) every day.

Extra tips for being safe in 2025

• Warm Up New Accounts: Before running conversion campaigns, run engagement advertisements.
• Don’t use payment methods that seem suspicious— Use a credit card or PayPal that you trust.
• Don’t use banned creatives again; keep your ad history clean.
• Keep up with the news—Meta’s rules change all the time.

🔹 Final Thoughts (Facebook Business Manager mistakes 2025)

Facebook Business Manager is a very useful tool, but only if you know how to utilize it. You can:

✅ Protect your ad accounts Scale campaigns confidently
✅ Get the most out of your investment. Protect your business from surprise prohibitions.

You might also use Verified Business Managers from trusted sites like vbmshops.com to get more trust and less rules. Facebook Business Manager mistakes 2025

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