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How to Start Your Own Facebook Ad Agency in 2025 – Step-by-Step Guide

Posted by

Ahmed R

August 5, 2025

On August 5, 2025

Introduction

One of the profitability and scalabiity of the online businesses you can start in the year 2025 is having a Facebook Ad agency. There are billions of users on Facebook and Instagram and the brands are champing at the bit to find good ad people who will drive leads, traffic, and revenue. Should you have been contemplating about starting an agency up-start-up, or upgrading your freelancing work, this guide is what you need to read.

We will take you through the following step by step blueprint:

The steps to start your agency
The tools and the platforms that you require
Obtaining clients in a short period of time
Using Facebook Business Managers verified (VBM) scaling
Facebook Ad agency

Step 1: This is what you will want to first do; that is get to know about the Facebook Ads Ecosystem.

Become knowledgeable on the services of face book advertisement first and then you can start entering into face book advertisement selling.

Objective of the campaign (Traffic, Conversions, Leads)
Pixel 1 and event 1 Facebook
Retargeting
The audience with lookalikes to the audience
All the other types (Image, Video, Carousel)
AB testing and Optimization

What is to be learned:

Blue print Courses
YouTube (Charlie Morgan, Jordan Platten and so on)
The Is n dollar testing ads

Step 2: The selecting of the Niche

Be specialized This way you can specialise yourself in one thing

The online shops (Shopify online stores)
Small businesses (gymnasium, dentist, restaurants)
Information products and leaders
Real estate
SaaS startups

The focusing helps you.

Speak in the terms of your client
Nothing is better than just repeating the approaches that have worked before by competitors already
Be an expert and you will be 80 percent more

Facebook Ad agency

Step 3 Propose

Write an original statement of your services catchy package.

Basic Offer:

Campaign setup
Creative guidance
Weekly reporting

Premium Offer:

Insta de Funnel (landing page + mail)
Retargeting sequences
VBA produkteiden Excellent reporting dashboards (Looker Studio)

BONUS STRAT TIP: Offer some promises (Something like 30 leads in 30 days or your money back, you could really care).

Step 4. Set up Utilities/Infrastructures of your Business

You’ll need:

The web site of a company with a portfolio and testimonies
Logo and branding (you will find Canva more than adequate)
Google work area (business e-mail)
Legal person (Depending on the region, LLC or sole prop)
Invoice and payment ( Stripe, Payoneer )

You can even hire one in the business to do actual adverts and heck, you can even prevent your account being blocked, since he will be a certified one.

Step 5: Have Clients

Free Methods:

Now and then on Pop I amuse myself by misbehaving through email and DMs.
And put out the best investing resource on LinkedIn, Twitter, Facebook Groups
Free audits

Paid Methods:

Take your own facebook ads lead gen
There is the up work or freelancer web site that you can get access to

Cold dm [Cold dm ] Bonus Class [Bonus Class ] Framework [Framework ]
Hello [Niche] bay, I am [Name] And I help [Niche] industry business gets [Results] With Facebook Ads. Not only can you organize your data bases and validate your web site but you can have something ready in a second that will bring you 30- + leads coming your way this coming month with you not having to do anything at all!

Step 6: Onboarding of Clients

It is once a client says yes:
Proposal and agreement
Built in Notion or Google Form (assessment, access, etc.)
Add client in your BM or ask access
Build campaigns and start in 72 hours

Hint: To be able to communicate on an ongoing basis, use Slack or WhatsApp to build trust. Facebook Ad agency

Step8: Results

Focus on:

OS (opportunity spend)
CPA (cost per action)
What percent of people clicked through to see the so called 2nd tier content?

Reporting mechanisms – reporting mechanisms could feature the usage of reporting mechanism like laptop, tablet, network Printer or print file.

The ad manager of Facebook
Looker Studio
Google Sheets dashboard

The question comes in as to why campaigns are not working?

Rotate creatives
New offers
I adjust the audience targeting

Step 8: Reinvent your Agency

To grow:

We have VA and media buyer simply hired
Selling the package of services as a product (service as a package)
Any increase on the prices can be done after the period of 90 days.
Using FB BM that has undergone testing, a higher spending capacity ought to be applied
Standardization of SOPs (Standard operating procedures)

White labeling offerings to other Bengals/agencies is a bonus. Facebook Ad agency

What is the point of Tested BMs?

So as to scale:

There is no prohibition of any of the narrations

Higher spending cap
Whatap API Supporter
Order-on-demand + 24-hours support

The packages are as low as 39 dollars.

Visit vbmshops.com to find the full line.

Final Thoughts

It does not require the establishment of an office or investors or any fancy degree to start a Facebook Ad agency. It just requires ability, continuity, and machinery. This is the right path to launch in 2025, in case you are serious, execute the steps one by one and do not lose focus.

Don t know what Verified BM to use to run client ads? Customer service is available all the time.

Time to go now Construct your agency Make unlimited ads

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